AFROWAVE TO

AfroWaveTO is a Toronto-based platform celebrating urban music, spotlighting genres like Dancehall, Afrobeat, Reggaeton, and Soca. Founded by Jamaican-Canadian artist Lexxicon, it bridges gaps, empowers artists, and fosters community connections.

 

Deliverables

  • To ensure the success of your brand, it is essential to have a comprehensive understanding of your market and competitors. Our team will conduct thorough research to uncover what resonates with your audience and what differentiates you from the competition. This strategic approach sets you up for long-term success.

  • Your logo serves as the face of your brand. we specialize in crafting visually captivating logos that can be seamlessly used across various platforms, including digital, print, and media. We collaborate with you to establish brand guidelines, ensuring consistent brand representation, making it effortless for people to recognize and associate your brand.

  • Defining your brand's values and communication style is crucial for effectively connecting with your audience. Our expertise lies in assisting you in articulating your brand's essence and beliefs, ensuring that your message is concise, engaging, and authentic.

  • Selecting the perfect name is vital for your brand. We will collaborate closely with you to create a name that truly embodies your brand's essence and effectively resonates with your target audience.

Toronto’s Very Own.

 

As one of the largest music organizations in the city, it was vital for us to connect with the community through vibrant colours, captivating sound, and distinctive style. The essence of this project lies in recognizing and resonating with the profound artistic talent and creativity that thrives within the city.

Our goal was to bring their brand values to life with a modernized, versatile logo, symbolizing movement and energy. We looked to Toronto's diversity and colours to inspire the brand's identity. Ultimately, we settled on a bold orange, representing creativity, ambition, and confidence. The custom typeface strikes a balance between readability and artistic flair. AfroWaveTO's rebrand buzzed within the community, increased engagement, and led to sold-out events. As the movement continues, the wave grows stronger, reflecting pulsating beats and an unwavering commitment to unity.