SEO and Advertising Trends for 2024

With the ever-changing use of technology and social media, online advertising and marketing will need to improve and change to improve quality to receive more traffic on your website and social media accounts. The future of marketing and advertising is becoming more diverse, inclusive, and connected to the needs of real customers. 

Especially with the continuous use of data-driven marketing and AI continuing to grow in marketing strategies, there needs to be a comprehensive focus on the customer and not the use of technology to reach customers. 

The marketing trends prevalent throughout the new year will include Customer Experience, Employee Engagement, and Content Visualization. Marketers must cooperate with other departments to build exceptional customer experiences and long-term relationships with them.

Here is a list that I have complied with different tactics to refer to when developing an SEO strategy for your business/brand: 

1. Social Commerce

This isn’t a new concept in the marketing world; however, it is becoming more mainstream for shoppers. Various brands are now going towards influencer marketing, combining their eCommerce platforms with different social media platforms and creating ads that tie in with their social media.

There has been an increase with using Instagram and Tik Tok in the social commerce trend, and both apps have made it more efficient for brands to advertise and sell their products directly to their customers and followers. Individuals can follow brands and get insight into upcoming products without going to the brands' websites to gain understanding. With brands using trends and trending sounds in their advertisements, they also build engagement with their ads since they give people what they want to see. 

1. Video Marketing 

With the increased use of TikTok and IG Reels, many individuals are looking at these apps to find information on different brands and products to use and use video reviews from influencers to decide if a product is worth buying. There have been various times on TikTok when a product received good reviews and is later hard to find on the shelves in stores due to social media. 

Video marketing is 53 times more effective in generating first-page SERP rankings than any other SEO tactic, and 84 percent of consumers have used videos to convince them to purchase a product. Video marketing is currently a core aspect for digital marketers with their content strategy. 

Focus on Customer Loyalty  

One method to provide an excellent customer service experience is to focus on your existing customers rather than putting all the focus on attracting new ones. Returning customers are more profitable than new customers since they are continuously buying from the brand and telling others about products. 

Studies have shown that the cost is five times more to bring new customers to the brand than to keep loyal customers. That is why putting effort into your customers will keep them happy and increase the reputation and awareness of your brand. 

With happy and loyal customers, they can become great brand ambassadors and influencers. Personalizing communications with individuals with more interactions with your brand will be more straightforward than those without any interactions. 

Conclusion
Now by following these three easy steps, you will be able to increase engagement and revenue and transform the look of your brand. Now is the time to start planning your 2024 marketing strategies and how you will want to have your brand perceived on social media.